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Category: Software Design
Tags: branding, strategy, software development,
Joseph's Counselling Services, under the compassionate leadership of Nadine Joseph, is a trusted and invaluable resource in Georgia for individuals and families navigating the challenging journey of coping with the loss of a stillborn baby. With over a decade of experience in this specialized field, Nadine Joseph is a certified Grief Recovery Specialist, offering unwavering support and transformative courses to guide those affected through their grief process. Joseph’s Counselling Services creates a safe space for individuals and couples to process complex emotions, providing them with effective tools and strategies for healing and finding solace and strength after the devastating experience of stillbirth.
The profound grief experienced after a stillbirth can be isolating and overwhelming for individuals and families. Joseph's Counselling Services recognized the need to extend its reach and provide transformative courses to more people in need. To achieve this, they needed a comprehensive marketing strategy that encompassed educational content development, a targeted launch strategy to promote their courses, rebranding, website, and logo redesign, as well as content marketing to enhance their online presence. Our mission was to support Joseph's Counselling Services in their dedication to helping individuals and families navigate the difficult journey of healing after the loss of a stillborn baby. Our strategies were designed with authenticity and care, focusing on reaching those in need of support. They included educational content development, launch strategy for courses, website redesign and optimization, and content marketing for courses.