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2024 has been that year with tons of creative and engaging marketing campaigns. From billion-dollar ad blitzes to heartwarming stories told through advent calendars, literary classics, and more, companies have found cool and innovative ways to connect with us. We've seen campaigns that celebrate creativity, reimagine classic literature, and even bring the magic of streaming into the holiday season. These campaigns have not only caught our attention but also made us think about the power of storytelling, the importance of user engagement, and the magic of a well-placed ad.
You may all agree with me that a smartphone without apps is essentially useless, much like a water bottle without water on a hot day! Given that more than 70.3 percent of people worldwide use smartphones and that there are currently over 7 billion of them in use, we thought to look at the top apps people just couldn't live without in 2024. Let’s look at some of the apps you probably have in your phone right now!
Apps, like our devices, are no longer just a trivial part of our existence - in most cases, they help us work, relax, and connect with people around us. Whether you think that is a dangerous or unfortunate trend, you have to agree that that’s the reality - the app enriches our experience. It may be a game you play to pass the time, an AI app that helps you do something you never thought you needed, or a productivity app that helps you make some sense of your life.
Trends can reveal a lot about the times and are often the best way to mark them, but on the Internet where every website looks kind of the same, it can be hard to spot trends - but not impossible. As we step into 2025, it is clear that the website space will continue to evolve rapidly.
When people hear “branding”, they often think of big budgets, flashy ads, and long campaigns with so many moving parts. But branding does not have to be a budget-intensive endeavor meant only for big corporations with deep pockets. Following some great branding tips can take your business a long way, if not all the way.
There is something about a logo; it is perhaps the most recognizable part of a brand, even more recognizable than the name of the brand, in most cases. When you think about “Adidas” or “Puma”, the first thing that comes to mind is likely the three lines or the silhouette of a leaping large cat. Logos tell you a lot about a brand - they make you curious, gain your trust, share a story, and comfort you.
Social media will do for your brand more than you can imagine...
Branding can help you connect with your audience on a deeper level, so it's time to know the tips and tricks that can make your a brand storyteller
Branding - This is how you present yourself and connect with your audience in the online space.
If you're not telling a story, are you really connecting with your audience?
