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There is something about a logo; it is perhaps the most recognizable part of a brand, even more recognizable than the name of the brand, in most cases. When you think about “Adidas” or “Puma”, the first thing that comes to mind is likely the three lines or the silhouette of a leaping large cat. Logos tell you a lot about a brand - they make you curious, gain your trust, share a story, and comfort you.
