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Category: Strategy and Consulting
Tags: marketing, digital marketing, email, logo, branding, strategy, software development, graphic design, landing page, linkedin visibility, content development,
RouteWatche, developed by Watche Technologies Limited in Lagos, Nigeria, is a revolutionary safety app with a mission to enhance security across Africa. With its cutting-edge features such as real-time reporting, location-based alerts, live streaming, and emergency services integration, RouteWatche addresses the region's daily safety challenges. The app is meticulously designed to create safer communities and provide unparalleled peace of mind to its users. In 2022, Watche Technologies Limited launched RouteWatche with the ambitious goal of revolutionizing safety in Africa. The challenge was to introduce and establish RouteWatche as the go-to safety app for individuals, families, and businesses across the continent.
To achieve this, the company needed a comprehensive marketing strategy to raise brand awareness, promote its unique features, and drive user adoption. To accomplish our mission of making Africa safer with RouteWatche, we employed a well-rounded marketing strategy tailored to the app's target audience and market conditions. Our key strategies included identifying the target audience, content development, branding and positioning, competitive analysis, in-app marketing and user onboarding, partnerships and collaborations, and measuring success.
