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The first thing you need to know about landing pages is that they are like the reception area in the office, you know the one where you are asked if you have an appointment or if you could fill in your details. Landing pages are standalone web pages designed to get visitors' information and convert them into leads or customers. In certain cases, landing pages are the first page visitors will see when they come looking for you. If that doesn’t scream IMPORTANT, I don’t know what will.