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If the recent US TikTok ban teaches us anything, social media isn’t just apps we interact with on our phones - it is big business. Big business with far-reaching effects on our lives.
2024 has been that year with tons of creative and engaging marketing campaigns. From billion-dollar ad blitzes to heartwarming stories told through advent calendars, literary classics, and more, companies have found cool and innovative ways to connect with us. We've seen campaigns that celebrate creativity, reimagine classic literature, and even bring the magic of streaming into the holiday season. These campaigns have not only caught our attention but also made us think about the power of storytelling, the importance of user engagement, and the magic of a well-placed ad.
If you're not telling a story, are you really connecting with your audience?
The first thing you need to know about landing pages is that they are like the reception area in the office, you know the one where you are asked if you have an appointment or if you could fill in your details. Landing pages are standalone web pages designed to get visitors' information and convert them into leads or customers. In certain cases, landing pages are the first page visitors will see when they come looking for you. If that doesn’t scream IMPORTANT, I don’t know what will.
These are the Digital Tools You Need As A Business Owner
Email marketing is the OG of digital marketing. Since the late 70s when the first mass emails were sent by Gary Thuerk of Digital Equipment Corporation, email marketing has remained strong despite the rise of social media, essentially standing the test of time. As such, it has become an ever-evolving field. Experts are constantly trying out new things with email marketing and finding out what works and what doesn’t.
