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Branding
But not every logo does these things. Certain elements make your logo stand out as a good logo—there may be a focus on simplicity, relevance, or timelessness. In this article, we will examine what makes a recognizable brand logo and how you can create one for your business.
Brand Identity
Before creating a logo, it is important to define your brand's personality, values, and target audience. Even beyond a logo, it is useful to know these things for your business as it will help in the decision-making process and in your marketing efforts.
Brand Story
It is also important to have a compelling brand story that can inspire logo design. Companies like Ferrari, Apple, Starbucks and Playstationn have interesting stories behind their logos.
Simplicity: While certain brands have complicated logo (looking at you Starbucks), most don’t - Apple’s is simply a silhouette of an apple with a bite off and Google’s is even much simpler, with the colors carrying the weight of its meaning.
Relevance: Do not forget about your brand's core message when coming up with a logo. A great logo is only great because of what it signifies - what unspoken promises it is making
Timelessness: Making sure your logo is based on a classic design can help it stand the test of time. Do not follow the design trend, otherwise you may be needing a redesign a few years down the road.
Memorability: When creating your brand’s logo, use techniques that will stick in people's minds. This might involve researching fonts, shapes and colors that draw people attention and set your logo apart from others.
Versatility: You also have to make sure that your a logo adapts to various applications - that is, you can use it in print or digital formats.
Color Psychology: Colors can have a huge impact on how your logo and therefore your brand is perceived. Color helps customers recognise your brand and products, especially when it is among other products. Your choice of color can also stir up an emotion in customers. When I see a logo with just black and white, I think ‘premium’, ‘high quality, and ‘elite’. Color alone can influence customer’s purchase decisions so it is very important to focus on what colors you use.
Typography: Just like color, your choice of font can convey brand personality and ensure that your brand is recognizable. Fonts tell the customers what kind of brand you are. Are you classic, fun-loving, or trustworthy? Your font is going to say something about you, so it is important you are in complete control of what it says.
It is important to seeking feedback from others and use such to refine your design - you can see so much better using other people’s eyes. Iteration is a mark of a good design process. Do not be afraid of tweaking a design to get the very best results. It is also important to have a style guide so that you are not thrown to and fro by every opinion or feedback. Establishing a style guide that incorporates great design principles is essential.
It is not just a logo - it is perhaps the first statement people will hear about your business. It will surprise you how many people make purchasing decisions just off branding and logo, so do not take the design process for granted. The most important thing, however, is to start your logo design journey.
Need help designing your logo? At SeeNergy, we have got you covered. We center your business, goals and dreams into the creation process and make sure you have a logo that contributes to driving sales and building consumer loyalty.
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